
Differentiated competition breaks through, mid-range beauty salons upgrade to high-end track
【 Basic Information 】 Ms. Chen, located in Changsha, Hunan, has been operating a mid-range beauty salon for 5 years, mainly providing basic skincare, nail and eyelash beauty services. In recent years, the homogenization of the beauty industry has been severe, and similar beauty salons in the surrounding areas have attracted customers through low-priced promotions, resulting in a continuous compression of the profit margin of Yueji Beauty and a serious loss of high-end customers. Ms. Chen, the shop owner, realized that it was necessary to create differentiated characteristic projects in order to break out of the vicious circle of low price competition and achieve brand upgrading. 【 Franchise Opportunity 】 In the second half of 2023, Ms. Chen was exposed to the micro hyperbaric oxygen chamber project of Luobang Shangpin during her participation in the beauty industry exhibition. Having learned about the concept of "oxygen protection and beauty" in oxygen chambers, which promotes skin metabolism by increasing cell oxygen levels, allowing skincare products to be better absorbed, she believes that this project can accurately match the "internal nourishment and external beauty" of high-end customers